Wikigains Explains The Rules Of Setting Up A Single-Use Coupon Campaign

Single-use coupons are the effective tools modern retailers use to increase sales and remind old customers of their brand. As the name suggests, these coupons are exclusive and meant for single use by a specific person only. While customers love special coupons like these, the key is to ensure that these coupons are well-created. Alex Papaconstantinou, the owner of a UK voucher site, Wikigains, explains the correct rules of setting up a single-use coupon campaign.

The key reason behind offering single-use coupons is that it provides maximum measurability for the retailers. Their use can be easily tracked and the impact of such a campaign can also be measured more accurately. To make tracking possible, each coupon should have a unique code that must be sent via email or text message to a specific customer.

To retain the value and significance of these coupons, they should be designed in a way to be used only once. In this type of coupon strategy, it is important to ensure the proper distribution of codes and a sense of redemption security.

Wikigains Point Out The Key Requirements

If a retailer plans to do a single-use coupon campaign, here are some key requirements that you need to consider. To guarantee your campaign’s success, you need to ensure the following:

• Specific consumers are allowed to use the coupon only once, either online or offline to give an exclusive experience.
• When you include a unique code with the offer, it allows tracking of the specific customer to see his buying pattern and use it for further analysis.
• The coupons should be designed in a way to give an immediate action. Coupons should expire as soon as they are used once.

Retailers typically wish to generate coupons that can be used thousands or even million times by potential customers. While this might work at times, it really does not help with relationship building. Human psychology comes into play here.

Everyone likes to be treated as special and a single-use coupons screams it loud to the customers –  ‘You Are Special’. Although it might look like a lot of work in the beginning, you will appreciate that extra marketing effort when you see real results in terms of accurate tracking and increased sales.

Future Of Single-use Coupons

As the online shopping platform gets bigger and diverse, there will be more demand for single-use coupons to give a personalized and exclusive experience to consumers. With more competitive brands in the market, the biggest challenge for retailers will be to retain their exciting customers and bring back the old ones. Nothing offer a bigger incentive to purchase than a lucrative offer meant just for a specific person.

Wikigains says that the key mantra of a successful single-use coupon campaign lies in properly distributing the codes. As they gain more visibility, you can expect to find an increase in sales, more customers revisiting the store and many new ones checking out the products to become a privileged customer too.